With the help of the plugin we can directly start Facebook (hereinafter: FB) ads to our Mautic contacts, but even we can communicate with just similar FB users to our Mautic contacts.
The plugin ‘convert’ our segments of our contacts managed by Mautic into a ‘Facebook – Custom Audience‘ (based on email identification), therefore with its help we can reach our segments of our Mautic’s clients in FB also.
The plugin is a FB – Ads integration, which with a FB application of ours is able to create, delete, update its members of ‘Custom Audienc’-es of a FB ad account based on the segments of our Mautic contacts.
For its usage we need:
As a result of the solution we can reach our Mautic contacts through Facebook – Ads where we can start campaigns for them.
All the further details are in our detailed manual.
(The plugin was originally developed by Raymond Muilwijk and was sponsored by Trinoco for the Qeado project. Without his fantastic work the project couldn’t be available. The abandoned project was forked and embraced by LeadEngine/ReachMedia Ltd. for further structured developments and maintenance. The project keeps its original GPL3 license, therefore the project is freely used and developed (source). The new maintainer just tries to manage the processes.)