With the help of the plugin we can directly start FB ads to our Mautic contacts, but even we can communicate with just similar FB users to our Mautic contacts.
To categorize, we can group our Mautic clients into different segments based on their parameters. In ‘Facebook – Ads’ the users – based on their email addresses – can be segment into so called ‘Custom Audiences’. By converting Mautic segments into these ‘Custom Audiences’ we can reach our Mautic clients in FB also.
The plugin is a Facebook – Ads integration solution, to allow the synchronization between of Mautic segments and ‘Custom Audiences’. The sync is continuous therefore our all changes in the Mautic’s segments will be always automatically up-to-date in ‘Custom Audiences’ also.
As a result of the solution we can reach our Mautic contacts through Facebook – Ads where we can start campaigns for them.
(The plugin was originally developed by Raymond Muilwijk and was sponsored by Trinoco for the Qeado project. Without his fantastic work the project couldn’t be available. The abandoned project was forked and embraced by LeadEngine/ReachMedia Ltd. for further structured developments and maintenance. The project keeps its original GPL3 license, therefore the project is freely used and developed (source). The new maintainer just tries to manage the processes.)